Engaging Learners

Cengage Learning is a leading educational content, technology, and services company that believes that engagement is at the core of all learning. After all, “engage” is part of their name. The company provides superior and provocative content, personalized services, and course-driven digital solutions that accelerate student engagement and transform the learning experience for learners of all levels.

Challenge

Cengage’s team of authors, editors and learning architects have high standards for their instructional materials. They want the best and want not only a vendor, but a partner that they can rely on to provide the quality, consultative feedback, and input necessary to ensure that their products are the best that they can be. They also needed a partner that could help them transition their investment in printed textbooks to their new MindTap® online platform.

Solution

The cartographic experts at Maps.com provide the go-to, on-demand service that Cengage requires, evaluating the needs of the authors and art team to create just the right content for the instructional needs of the program, and developing a workflow that serves the needs of both the traditional printed text and the digital versions. Working in formats that serve the needs of varied user and device types, Maps.com provides content that can be integrated into all of Cengage’s products and services.

Result

By creating maps that can be engaged statically in print and dynamically on screen, the Maps.com team allows Cengage to provide greater interaction with learners and drive increased engagement and achievement for all students.

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